Since most of us have no clue what a Tweep or a Retweet is, we invited Mark Heiner, our President Elect, to educate us on social media at the 690th meeting of the Rotary Club of Dixie Sunrise – the 45th meeting of this year! Wow, where is it going?
Mark gave us a brief “Twitter for Dummies” class or, as he pointed out, a “Twitter for smart people who feel dumb when using technology” class. Communication is changing and it is not wise to fall behind. While many of us assumed Twittering was for teenagers, Mark pointed out to us that many many business
es are using the vehicle to communicate information to customers, employees, colleagues. It is yet another vehicle to keep followers abreast of news. We also assume Twitter is all about cell phones, not true. The messages go to our computers unless we designate messages go to our “smart” (internet capable) phones. They can pile up fast, however. If you have become a “follower” of many sites you could get hundreds of Tweets per day.
It comes down to Twitter being a method of communication one might call micro blogging. It is the passing of information is very concise messages (a maximum of 140 characters). One can join Twitter sites for news updates, weather updates, traffic updates or selected deals such as vacation packages.
There are currently 3 BILLION (YES, BILLION) Tweets every day. Mark suggests that if you choose to have a Twitter site you should use the “rule of thirds” in posting information. 1/3 should be about yourself (your business), 1/3 should be about your competition, and 1/3 is the forwarding of information called a “retweet”. (Oh yes, if you are wondering what a “Tweep” is, it’s a follower of your Twitter.)
Did you get all that? If not, we’re going to invite Darrin Hallman to pick up this education in the near future and carry us forward into places like Facebook. It is all making my brain hurt, I’ll think I’ll take 2 aspirin, lay down, and hope the whole phenomenon passes.
Next week, more on the upcoming International Festival!
Have a great week! Marla
Mark gave us a brief “Twitter for Dummies” class or, as he pointed out, a “Twitter for smart people who feel dumb when using technology” class. Communication is changing and it is not wise to fall behind. While many of us assumed Twittering was for teenagers, Mark pointed out to us that many many business
es are using the vehicle to communicate information to customers, employees, colleagues. It is yet another vehicle to keep followers abreast of news. We also assume Twitter is all about cell phones, not true. The messages go to our computers unless we designate messages go to our “smart” (internet capable) phones. They can pile up fast, however. If you have become a “follower” of many sites you could get hundreds of Tweets per day.It comes down to Twitter being a method of communication one might call micro blogging. It is the passing of information is very concise messages (a maximum of 140 characters). One can join Twitter sites for news updates, weather updates, traffic updates or selected deals such as vacation packages.
There are currently 3 BILLION (YES, BILLION) Tweets every day. Mark suggests that if you choose to have a Twitter site you should use the “rule of thirds” in posting information. 1/3 should be about yourself (your business), 1/3 should be about your competition, and 1/3 is the forwarding of information called a “retweet”. (Oh yes, if you are wondering what a “Tweep” is, it’s a follower of your Twitter.)
Did you get all that? If not, we’re going to invite Darrin Hallman to pick up this education in the near future and carry us forward into places like Facebook. It is all making my brain hurt, I’ll think I’ll take 2 aspirin, lay down, and hope the whole phenomenon passes.
Next week, more on the upcoming International Festival!
Have a great week! Marla
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